Shopify and Wix share many similarities. eCommerce platforms such as Shopify and Wix include a website builder that can be turned into an eCommerce solution. Both companies launched in 2006, and both have risen to dominate their respective markets.
Although both can allow you to sell online, Wix has a website builder interface first, then includes eCommerce capabilities. At the same time, Shopify provides an eCommerce platform that can be used to build a website. Shopify is best for large volume merchants looking to invest in eCommerce. Wix is best for low-volume sellers.
Let’s compare Shopify and Wix to help you decide which is the best for your online store.
Table of Content:
- Shopify and Wix : an overview
- Comparison of Shopify and Wix Pricing
- Website Features
- Product and Inventory Features
- Payment Options
- Marketing Features
- App Stores
- Customer Support
- Shopify Vs Wix: Overall Winner
Shopify and Wix: An Overview
Shopify: Shopify is a SaaS (software-as-a-service) eCommerce platform designed to help people easily create online stores. It is one of the most popular shopping cart solutions globally, with more than 1,4 million live stores.
Whatever your business size might be, Shopify remains a great option. Its built-in features and scalability are two factors that contribute to building trust and reputation among users.
Wix: Wix offers a drag-and-drop website builder, which is ideal for constructing small sites. You can choose from hundreds of free templates that can be customized. Wix offers its own web hosting as well as domain names (for free and paid). It is easy to add additional features like photo galleries, booking forms, member areas and online stores using the App Market. However, it has a few disadvantages that make it less than efficient for big sites.
With Wix eCommerce, customers can enjoy many new capabilities, including customized shopping and payment experiences for customers, business and financial management tools.
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Comparison of Shopify and Wix Pricing
Shopify’s pricing is much simpler, with five price plans to choose from and clear benefits/upgrades between them. Here they are:
- Shopify Lite: $9 per month
- Basic Shopify: $29 per month
- Shopify: $79 per month
- Advanced Shopify: $299 per month
- Shopify Plus: Customizable plan for large businesses. Prices begin at $2,000 per month.
Wix offers three main e-commerce plans in addition to an enterprise option -
- Business Basic: $23 per month (20 GB of storage and Five video hours.)
- Business Unlimited: $27 per month (35 GB of storage, 10 video hours, Professional logo, and Pro e-commerce features.)
- Business VIP: $49 per month (50 GB of storage, Unlimited video hours, Professional logo, Pro e-commerce features, Priority response and VIP support.)
Additionally, it offers four website-only plans, but these do not allow you to sell online or accept payments.
- Enterprise: Starts at $500 per month
Also, you must pay processing fees for credit card transactions. For every credit or debit card payment made using Wix Payments, you will be charged a flat rate of 2.9% plus 30 cents.
If you choose to integrate with a third-party provider, your rates will be determined by the company that you pick. Wix does not charge a third-party processor fee.
The ease of use is unquestionably an important factor that cannot be overlooked since you have to interact daily with the system. Consequently, easy-to-use eCommerce platforms will surely win over clients.
Shopify is an ecommerce platform that is designed specifically to build online shops. However, this can sometimes work against it. Unlike Wix, its editor can be difficult to use, as users must switch back and forth between the front and backend to edit.
Wix’s drag-and-drop creator makes it easy for merchants to manage every aspect of their content easily on the front-end interface by simply clicking and dragging the feature (such as an image, title, logo, etc.) where they need it. It appears to be very easy and convenient for users without much technical knowledge.
In addition to that, Wix offers you artificial intelligence technologies, such as Wix ADI and Wix Editor to help get your online store out the door.
A big benefit of Wix’s ecommerce platform is that you can completely customize your store or website without code. In the storefront, all features can be edited in real time. Therefore, you know just how they will appear. Additionally, Wix offers a decent range of around 250 apps through its app market.
However, Shopify’s business and functionality website builder tools are unmatched by Wix. With over 4,000 integrations available through Shopify App Market, you could pretty much add any feature to Shopify. They’re all excellent, but you’ll have to enter the code for some or use a theme that contains the functionality.
Product and Inventory Features
Inventory management is very easy on Wix, and adding products to your store is very intuitive. It will automatically calculate your profit per sale, per month, and per unit when you add the cost and the retail price of a product. By adding a product’s weight, shipping costs are also automatically calculated.
As far as Shopify’s inventory is concerned, there are no limitations. You can upload one or more products, and display as many as you like on your site. It also provides you with all the analytical tools you’ll need to manage your inventory, such as financial reports on daily revenue, customer engagement, and drop off rates.
Wix supports the traditional payment methods such as PayPal, Stripe, and Square with the highest level of security and encryption.
Wix also offers the option of “Buy now pay later” for its customers. Wix helps businesses offer their clients pay later options with no additional integration fees.
With Wix Payments, you get:
- Setup is free and easy
- Using secure online payment methods
- Credit/debit cards, iDeal, and buy-now-pay-later solutions such as Affirm, Afterpay, and Sezzle are all accepted.
- Dashboard for payouts, refunds, and chargebacks
- No third-party payment gateway needed
- Customer service available 24 hours a day
Meanwhile, Shopify offers its very own payment method — Shopify Payments. With this solution, merchants will no longer have to worry about transaction fees.
Shopify still charges different credit card rates depending on the plan. You will pay $2.9 + 30 cents per transaction on Shopify Basic. If you purchase an Advanced Shopify plan, the fees will be $2.4 + 30 cents and $2.6 + 30 cents respectively.
For Shopify Basic, Shopify, and Advanced Shopify, the additional fee per transaction will be 2.0%, 1.0%, and 0.5%, respectively.
Here, Wix is the clear winner. The all-in-one marketing solution is available as a separate subscription, allowing you to manage marketing campaigns in one place.
Meanwhile, Shopify uses third-party marketing software heavily. So although the two platforms offer plenty of versatility, it isn’t easy to compare them fairly, considering how many apps are available.
- Email Marketing
- SEO Features
- CMS Features
- Email Marketing
Wix Ascend gives you access to all things marketing, all in one place. Although you can still send three emails per month without an Ascend subscription, you will receive more campaign quotas and premium features.
On the Shopify admin page, you can set up email campaigns. However, if you want greater flexibility, you can integrate several apps like OmniSend Email Marketing and Privy.
- SEO Features
The goal of Search Engine Optimization is to make sure your store ranks highly in the search results. Shopify and Wix allow users to:
You can edit your meta titles and descriptions — the headline and text appearing in Google.
Create custom URL slugs — the text that appears after your domain name.
Adding alt text to your images allows Google to understand what the images are telling it.
Get further guidance with the ‘SEO best practice’ prompts.
However, Wix has an advantage here. It suggests popular words or phrases worth using — something Shopify does not offer.
- CMS Features
Wix makes it easy to build beautiful blogs. The only problem is the lack of archive functionality (saving old posts for users to read). If you want this unique feature, though, you should probably use a blog-specific tool like WordPress.
Shopify isn’t good at blogging. It lacks built-in analytics features, social bookmarking, and blog-specific search functionality. Overall, its blogging offerings are lacking.
Shopify and Wix both offer app stores with a range of add-ons for your websites.
However, these stores are a bit different, as the Wix app store consists of apps that can add additional features to your site. In contrast, the Shopify app store is as much about integrations (for example, with email marketing apps, accounting apps and CRM apps) as it is about add-ons.
With Shopify and Wix, both taking security very seriously, you and your visitors are protected from being hacked.
- Shopify and Wix both include SSL security with every plan. The benefit is that you keep your visitors’ information safe when they submit information on your site (such as login or payment details) — and Google uses this as a ranking factor.
- Shopify and Wix are both Level 1 PCI DSS compliant, which means your store is also automatically PCI compliant. You must be PCI compliant if you are selling online and accepting credit or debit card payments. Keeping PCI compliant is important for reducing fraud, protecting payment information, and business details.
- Any website or online store is always at risk from viruses, malware, DDoS, and other nasties. Shopify and Wix have built-in security features to protect your store and their systems. Though neither platform addresses the specifics of these measures, it’s safe to say they’re trying hard to secure their users.
Using Wix, you can get customer support by email or phone. Shopify offers email, phone, and live chat support. Moreover, you can search through comprehensive FAQs about both platforms.
Both Shopify and Wix make it harder than you might like to find any contact details — you typically have to search for answers to your queries before finding email addresses or phone numbers.
Shopify Vs Wix: Overall Winner
By now, you should be able to determine which platform is a better fit for you.
The Wix platform is suitable for anyone building a new, small business that needs a feature-rich, inexpensive plan without compromising price. In addition, this tool is easy to use and offers plenty of creative freedom, so it’s ideal for entrepreneurs who are conscious of their brands.
Shopify is a great platform for larger businesses that will support long-term growth. Although Shopify needs a larger budget to get started, it is a worthwhile investment thanks to its powerful sales tools and extensive app store.
It’s essential to understand your website’s purpose while comparing Shopify and Wix. However, in terms of eCommerce and selling online, Shopify is the clear winner.
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